We will collect personally-identifiable information about you, including your name, postal address, telephone and mobile numbers, and email address when you provide any of these to us while on this site, such as when you create an account or profile, order or register a product, enter contests or incentive programs, sign up for newsletters, participate in a survey, contact customer service, or otherwise interact with this site. Your personally-identifiable information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions, notifying you of new products or product-related news, and for administrative purposes such as conducting incentive programs or tracking which parts of the site are of interest to you.
If you choose to opt-in, we may share your personally-identifiable information with Watkins’ subsidiaries and affiliated entities for the purposes of sending you information about Watkins or its Affiliated Entities’ programmes and, occasionally, sending you advertising or promotional material from some of their advertising partners. We may also use your personally-identifiable information for internal business purposes, such as optimising users’ site experiences and analysing and managing our businesses. See the Opt-In/Choice section below.
We use your personally-identifiable information to provide the services you request on the part of Watkins, such as responding to product information requests; registering products; fulfilling orders for parts, products or customer service; administering contests or incentive programs; facilitating on-line product visualisation applications; and viewing preferred product catalogues. We also use personally-identifiable information to send you news about our products and promotions, to conduct on-line surveys, contests or incentive programs via email, telephone or postal mail, and to notify you of special events and advertising that you might be interested in. In addition, we may use the information to improve Watkins’ on-line and other services, such as customer service and product support, to better understand consumer preferences when developing product improvements and innovations, and to ensure that our site is of interest to you. If you apply for employment with Watkins, we use the personally-identifiable information you supply to process your job application.
Notice Regarding Use of this Site by Children
This site is not directed towards children and we request that children not provide personally-identifiable information through the site.
Passive Collection of Non-Personal Information
We may also collect other information that is non-personal in nature, such as your date of birth, gender, postal or ZIP code, domain name, URL, browser and operating system, and a record of the site pages you visit. This data helps us to understand traffic patterns on this site and may be used to tailor your experience on this site, such as showing you content, including special events and advertising that you might be interested in, and displaying the content according to your postal code.
The site may use so-called “pixel tags,” “Web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags,”) to compile aggregate statistics about site usage and response rates. Pixel Tags allow us to count users who have visited certain pages of the site and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tags can tell the sender whether and when the email has been opened. Watkins uses this technology only in the communications that users opt-in to receive, and the information received by us will only be used in the aggregate for statistical analysis.
Watkins collects non-personal information for internal use as aggregate information without identifying any particular user. Non-personal information may be compiled and shared with Affiliated Entities and strategic partners, merchants and advertisers. In some instances, we may combine non-personal information with personally-identifiable information (such as embedding email addresses in cookies). If we do combine any non-personal information with personally-identifiable information, the combined information will be treated by us as personally-identifiable information in accordance with this Policy.
Some uses of cookies in connection with the site may be under the control of unaffiliated entities that Watkins retains to manage certain programmes and fulfil specific visitor requests. Although Watkins requires these parties to comply with the terms of this policy when using cookies, Watkins cannot be held responsible for third-party uses of cookies. This site may offer a feature that allows you to send an electronic postcard or otherwise share a message with a friend. If you choose to do so, we will ask you for the recipient’s name and email address, along with the text of any message you choose to include. By using this feature, you warrant that you are entitled to use and provide us with the recipient’s name and email address for this purpose.
How We Share Personally-Identifiable Information
Watkins may share personally-identifiable information, including information that you provide on the site, with Affiliated Entities or third parties as described below. You should also be aware that this means that your personally-identifiable information may be transferred to or received by Watkins’ Affiliated Entities or third parties in other countries, including the USA, which are subject to different privacy regulations than those applicable in the country where you reside. Although these laws may not be as comprehensive as those of your home country, Watkins will take appropriate steps to ensure that your personally-identifiable information is handled as described in this Policy
- Affiliated Entities. We may share personally-identifiable information with our subsidiaries and affiliates worldwide for the purposes described above. You may access a list of certain Affiliated Entities at http://www.masco.com/our_companies/index.html.
- Service Providers. We may use third-party service providers to help us operate our business and this site, or to administer activities on our behalf, such as sending emails, hosting dealer locator sites, providing order fulfilment, conducting advertising or customer service, and administering contests or incentive programs. We may share personally-identifiable information with these third parties for those limited purposes. For instance, if you participate in requesting a brochure, we will share personally-identifiable information about you with our fulfilment agency to complete your request.
- Strategic Partners. From time to time, we may enter into a special relationship with another company that is not owned by or affiliated with Watkins to provide additional features on this site. These special relationships may include business partners, sponsors, and co-branded sites (referred to here as “co-branded pages”). Any information, including personally-identifiable information that you provide on one of these co-branded pages will be shared with these third-party partners. By participating in activities or providing your information on these co-branded pages, you also consent to our providing your personally-identifiable information to those third parties. Since these third parties will use your information in accordance with their own privacy practices, you should check their Web sites for information regarding their privacy policies.
User-Generated Content Functions
Sweepstakes, Contests, Etc.
We may conduct sweepstakes, contests, raffles and similar promotions through the site that may require on-line registration with third-party sponsors of such sweepstakes, contests, raffles, etc. You should carefully review the rules of each sweepstakes, contest, raffle and promotion in which you participate through the site, as they may contain additional important information about Watkins or a sponsor’s use of your personally-identifiable information. To the extent that the terms and conditions of such rules concerning the treatment of your personally-identifiable information conflict with this Policy, the terms and conditions of such rules shall prevail.
Links and Third Party Privacy Practices
Security of personally-identifiable Information
Watkins will take appropriate measures to: (i) protect personally-identifiable information collected against unauthorised access, disclosure, alteration or destruction, and (ii) keep personally-identifiable information accurate and up to date, consistent with applicable law. We also seek to require that our Affiliated Entities and service providers exercise reasonable efforts to maintain the confidentiality of personally-identifiable information about you. For on-line transactions, we use technology to protect the personally-identifiable information that you transmit to us via our site. Unfortunately, however, no security system or system for transmitting data over the Internet can be guaranteed to be entirely secure.
For your own privacy protection, we encourage you not to include sensitive personal information in any emails you may send to us. Please do not send credit card numbers or any sensitive personal information to us via email. Note that Watkins will not request sensitive personal information in our emails to you and you should be certain of the authenticity of any such request.
This site may provide you with the opportunity to opt-in to receive marketing communications from Watkins, its Affiliated Entities, and other business partners. If you do not opt-in, you will not be sent promotional offers. However, regardless of your opt-in preferences, Watkins may still at times need to send programme emails for administrative reasons, such as those described in “How We Share Personally-Identifiable Information – Other Disclosures” above.
Watkins also gives you a convenient method for removing your information from our database so as not to receive future communications or to close your account:
- You may opt-out at email@example.com.
- Please note, however, that if you “opt-out” as described above, we will not be able to remove your personally-identifiable information from the databases of Affiliated Entities or other business partners with which we have already shared your personally-identifiable information as of the date of your opt-out request.
Changing Personally-identifiable Information
To the extent required by applicable law, you may be able to request that we inform you about the personally-identifiable information we maintain about you and, where appropriate, request that we update, correct, and/or suppress personally-identifiable information about you that we maintain in our active database. We will make all required updates and changes within the time specified by the applicable law and, where permitted by law, may charge an appropriate fee to cover the costs of responding to the request. Note that despite any request for removal of or change to personally-identifiable information, we may need to retain certain information for record-keeping purposes, and there may also be residual information that will remain within our databases and other records that will not be removed or changed.
Such requests must be submitted in writing to the following address: firstname.lastname@example.org. To protect your confidentiality, we can only respond to such requests to the email address that you have registered with or otherwise provided to us. Please remember that if you make such a request, we may not be able to provide you with the same quality and variety of services to which you are accustomed. In addition, in certain circumstances based on applicable law, you may request that we cease sharing personally-identifiable information about you with our business partners, or that Watkins cease the use of personally-identifiable information about you on the grounds that such information was acquired by unjust means or used in violation of law by sending your written request to email@example.com. We will seek to honour those requests consistently with applicable law.
Retaining Personally-Identifiable Information
We retain personally-identifiable information about you for the period necessary to fulfil the purposes outlined in this Policy unless a longer retention period is required or permitted by applicable law.
Watkins reserves the right to make changes in this Policy. In the event that Watkins makes a material change to this Policy, it will be posted here. We encourage you to check this page regularly since your continued use of this site following any changes to the Policy will be deemed to constitute your acceptance of such change. In the event that Watkins makes a material change to the Policy, a notice will be posted regarding such change.
If you have any questions about this Policy or how Watkins processes your personally-identifiable information, please contact us by email at: firstname.lastname@example.org.